The Feria Ganadera 2024 became the epicenter of innovations in the world of coffee and beverages. At Castellón Coffee Group we presented a new beverage processing plant and the expansion of leading brands to the US market, this event stood out as a key milestone in the industry's advancement towards new global opportunities.
Innovation in beverage processing: A qualitative leap
During the Feria Ganadera 2024, our new beverage processing plant was revealed, designed to raise quality and production standards in the industry. This facility promises to transform the way liquid beverages are produced, with cutting-edge technology that ensures efficiency and consistency in each product.
Our leading coffee brands: Nica's Café, Del Cafetal and Señor John in Expansion
The featured coffee brands, Nica's Café and Del Cafetal, continue to capture the attention of consumers with their distinctive flavors and high quality. In parallel, Señor John, with its ready-to-drink beverage offering, is consolidating its presence in the US market. Recent innovations, such as the Señor John Coldbrew Coffee “Medium Roast” 1.42L and the “Crème Brûlée” flavor, were introduced to surprise and delight fair attendees.
Expansion into the US Market: New Growth Opportunities
The expansion into the US market marks a significant step in the global growth of these brands. With products now available in major US stores, this expansion opens up new opportunities for investment and collaboration. Investors are invited to explore these opportunities, taking advantage of the drive towards greater international projection and a promising future in the coffee and beverage industry.
The Feria Ganadera Managua 2024 made it clear that the coffee and beverage industry is constantly evolving, driven by innovation and expansion into new markets. The opportunities presented at this event underscore the potential for growth and collaboration on a global level. As we look to the future, the commitment to quality, innovation and growth continues to be the engine that will propel the industry to new heights. The doors are open for those who wish to join this exciting journey, where every step leads to a future full of possibilities and discoveries.